Flash Game License & Developer Testimonials PDF Print E-mail
I built the FlashGameSponsorship site to help developers get the maximum value for their creations. This might be a sponsorship, self-publishing, non-exclusive licensing or some other kind of arrangement. Initially it was built as a simple information resource.

Then a lot of developers started contacting me for advice and help on getting the best deals for their games.  Often I was successful and in many cases got the developers 2-3 times more money then they were prepared to accept before contacting me.

As more and more people started contacting me I decided to build a site to help streamline the process.  I found that Chris Hughes (also a hobby game developer) had already started such a site and so we partnered and we created FlashGameLicense.com

The site was launched late in 2007 and has been experiencing tremendous growth.
 
We have moved well over $100,000 worth of games and the pace continues to increase.  Right now (March 20th, 2008) there are seven games with bids over $2000 listed on the site and the top game has a primary license offer worth over $10K. There are ten more games all with offers over $1000, and 50+ smaller games with offers ranging from $200-$1000.

Over 180 buyers are on the site and we are signing up 7-10 new ones every week.

While it is definitely possible to get a good deal on your own, I strongly believe that you will get a better deal, and spend less time, using FGL.

I've also found that knowing the right people can make it much easier to get a good price for a game and speed up the process. At FGL we have close connections with the largest portals and when a top-tier game is uploaded we make sure that everyone gets to see it!

Flash Game License – A virtual marketplace to connect portals (or other buyers) with developers. It supports all kinds of license types (exclusive licenses, sponsorships, non-exclusive, MochiAds, revenue sharing, etc).

Currently we are requesting a 10% commission from the developer if they believe FGL gave them a better deal with less effort on their part. So far, nearly every developer has offered this to us. However, for the time being it is completely at your discretion.
 
If you still have distribution rights to some of your old games (ArcadeTown and Kongregate sponsorship often allow this) you can upload the game and mark it as only being available for a non-exclusive license. There are a lot of new start-ups with venture capital looking to emulate the success of Habbo Hotel, Club Penguin and other popular sites. Many are looking to take quality existing games, add their own branding and APIs, and get a version that is only playable on their site. They often pay between $250-$1000 for this depending on the quality and type of game.

 
Please contact us if you have any questions.

I hope we get the opportunity to work with you!

 

To get started all you need to do is:

1.) Sign up for a free development account on Flash Game License  

2.) Upload your available games!

 

 

Here is some information on previous deals and comments from developers:

[there will be many more added in the near future]  :)

 

Psycho GoldFish - We have been working with Josh to help find non-exclusive deals for his existing library of games and are very excited to help him promote his new game 'Frawg' in the near future!

 

Josh's Comments:

I have had a fairly extensive library of flash games for several years that really weren't doing much of anything.  After pairing up with Adam, I got these older games updated to ActionScript 2 and put them on the non-exclusive market.  Within mere days, We were generating all sorts of sales and I ended up making over $2000 in the first 2 weeks.  If you want to monetize your work, but don't have the time or the contacts... you NEED to talk to Adam!

 

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5 Differences - I worked with Case on getting his new difference game sponsored. Early in the development I sent out links to a few portals to get the 'idea' in their heads. Once the game was finished Case sent out some emails and after some haggling he ended up with an offer for $3750. He was ready to accept this offer but I convinced him to wait a few more days. I then found another interested party and the bids quickly shot up to $5000. Case even received an offer of $6500 but it required more branding then he was comfortable with, so he ended up accepting John's offer of $5000 and CrazyMonkeyGames.com became the sponsor.

 

Case's Comments:
"Adam is a great guy to work with, and seems to be on a first name basis with everyone in the industry.  He's been very helpful in giving me feedback on my games and advice as to what sponsors tend to look for in a game.  He's put me in touch with a lot of important people and has shown the ability to get my games sold for a lot more money than I can.  I've suggested that a few of my friends get in touch with him who are making flash games and considering what he's been able to do for me so far, I'd recommend him to anyone."

 

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Angular Momentum - Initial offer of $1000. Developers wrote to me asking if they should accept it and of course I said "No! Get more offers!". :) They sent the game around and got an offer of $3500. I wasn't sure if I could get them anything better but I did find another company that made an offer of $5000 on the game. The final deal is a 25% revenue sharing agreement with Gimme5Games with an advance of $5000 against those revenues.

 

Robert & Roland's Comments:

We started out making ‘Angular Momentum’ for the JayisGames.com contest. It was our first full flash game so we expected to learn a lot from it.  We were hoping to get lucky and win something from the contest. Soon after we completed the game we got an email with a sponsorship offer of 750 dollar. Since the entire flash industry was new to us we didn’t really know what to expect and what to do. We soon found this website and contacted Adam in the hope he might give us advice. It turned out he was not only willing to give us advice but he offered to help us through the entire process.   Thanks to Adam we ended up learning more then what we expected and making a nice amount of money for our work we put into Angular Momentum.

 

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Dead of Night - Initially there were not many offers on the game other then "Enter it on our contest and hope to win...". We did get a nice offer from MortarGames.com but in the end AddictingGames came in with an extremely generous offer that we couldn't refuse. Look for this game to come out on AddictingGame.com in a few weeks! :)

 

Terry's Comments:

Being new to the whole flash/Casual games market I was somewhat intimidated by the idea of trying to promote my own game, but I gave it a shot following the great advice Adam has listed on his site. However I also E-mailed him directly to ask for assistance and extra advice, which was forthcoming, fast and very useful. It took a while but I was able to get great feedback and a decent offer. After letting Adam know about this, he then went about trying to get me a better deal, and he succeeded admirably. I fully intend to take advantage of this service for every one of the games we produce. It's a no loss situation, I get the best deal I can, if he can beat it, then he's welcome to take his cut of the money I never would have seen if he hadn't.

 

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Bumper Car Madness - I got Mike a great non-exclusive license deal from FlowPlay for a slightly customized version of this game. 

 

Mikes Comments: 

Inspired by the Flash games on Wiicade that had been developed to take advantage of features of the Wii Opera browser, I developed and launched two games, Catch a Falling Star and Bumper Car Madness, to showcase an enhanced interface to the Wii's motion controls. As a side experiment, I implemented MochiAds to gauge what sort of returns would be possible. While player reaction has been very positive, the advertising revenue has been modest.   I came into contact with Adam after reading his posts about sponsorships. Adam was extremely open in sharing advice and information. My own efforts to secure sponsorship had resulted in no responses, and I had largely written off that avenue, but Adam went out of his way to locate and secure a licensee for Bumper Car Madness. I am working with him on several other projects at the moment and have been consistently impressed with his professionalism, candor, and understanding of the industry. I would not hesitate to recommend him to any developer hoping to find the best licensee or sponsor for their game.

 

 

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Balloon Invasion - We setup a 'Collective License' for Peter that resulted in over 10K up front, plus in-game advertising revenue, plus future non-exclusive sales.

 

Peter's Comments:

As a developer, I simply wouldn't have the courage to make fierce negotiations with big companies about the sponsorship details. In the past there were cases where I simply said yes to the first offer, sometimes even beliving that the offer I got was most generous and the highest one reasonably available.
When our recently released game, Balloon Invasion was under development, after reading some forums and talking to some fellow developers, I knew I wanted more than selling all the sourcecode and our credits for a moderate flat fee, like it had happened previously.


Adam and Chris at FlachGameLicense.com have done an excellent job of monetizing our game, they showed it to many possible sponsors and finally came up with a mix including the main sponsor, non-exclusives and allowing in-game ads, totaling a much greater amount than I had thought would be even possible.  They took care of all the negotiations in a professional manner while we could concentrate on the development part. 

 

I'm excited about our future relationship and their help to make our upcoming titles a financial success!

 
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